BBC Radio 1 DJ and all-round champion of new artists, Annie Mac, has teamed up with Smirnoff and the PRS Foundation's Keychange to take charge of their Equalising Music campaign.
The movement - which launched in 2017 - aims to make sure the "enormous contribution" women make to the music industry is respected and rewarded just as much as the opposite sex.
Annie said: “I am delighted to be teaming up with Smirnoff Equalising Music and PRS Foundation’s Keychange to head up the Equalising Music campaign.
"Together we have the tools and the reach to make a real impact here in the UK. "The music industry is still embarrassingly lopsided when it comes to gender parity.
"We are all acutely aware of the enormous contribution women make to this business, and yet there’s still so much work to be done to ensure they’re embraced and championed, both in front of and behind the scenes.
"Contributing towards trying to change this is something I personally feel passionately about, and I’m genuinely excited to see the future impact women of all ages will have on the unchartered territories of this rapidly changing industry.”
Equalising Music calls on everyone to do one thing to support gender balance in 2019.
Artists including Rudimental have already pledged.
The drum & bass group - who have supported female pop stars, including Anne-Marie, Ella Eyre and Becky Hill, by featuring them on their songs - have vowed to sign a female star to their label Major Toms and have them support them at one of their concerts.
They tweeted: "We pledge to sign a new female artist to our record label @MajorTomsMusic and add them to our live show. What will you pledge? @SmirnoffEurope #EqualisingMusic #Partner @KeychangeEU (sic)"
What will you do?