Glass Animals launch Jackpot Peanut Butter to raise funds for grassroots music venues

Glass Animals have announced their own Jackpot Peanut Butter to help out grassroots music venues impacted by the COVID-19 pandemic.

The Oxford outfit - who are patrons of the Music Venue Trust - have designed the limited edition reusable peanut butter pots, which go on general sale on June 9, to raise funds for the charitable organisation and venues in need.

The MVT - who represent more than 900 UK grassroots venues - will receive £2 from the sale of each pot.

As well as the peanut butter, the band have an exclusive sweatshirt, which is released seven years since the release of Glass Animals’ debut album ‘ZABA’.

Glass Animals frontman Dave Bayley commented: “I’ve been eating Jackpot Peanut Butter for years. There’s a Jackpot stall in a market next to my house in Hackney, and I loved the look of the packaging to be honest … plus it had a quote from Gremlins on. So I picked up a tub. It was delicious. And that’s when I started reading the small print on the back. Each sale includes a donation to Music Venue Trust, the charity which looks after grassroots music venues….i.e. the venues that gave us a shot in the early days when we had no idea what we were doing...the venues that need help to survive but do an extraordinary amount for music culture.

“And then I read further and saw that the tub can be brought back and refilled!!! It wasn’t another single-use piece of plastic that was going to go sit in a landfill. So I refilled. And refilled. And eventually cut to three years, many refills, and 1,293 peanut butter and jelly sandwiches later, we turned up at our rehearsal space, and there sat four tubs of jackpot peanut butter with our names printed on and a small note saying to get in touch. We got in touch. And this is the result. Glass Animals x Jackpot Peanut Butter.”

Rupert Leigh, Creator and MD of Jackpot Peanut Butter said: “It is more important than ever that grassroots music venues and the culture of music is nurtured and supported. Without these venues the next generation of musicians and artists can’t grow and emerge and become the next Glass Animals. At Jackpot everything we do is rooted in our purpose to give back and provide real value, and I am really excited to see how this collaboration can shine a light on how we need to look after and invest in our music culture neighbourhood by neighbourhoods.”

Beverley Whitrick, Strategic Director Music Venue Trust added: “MVT's work is always amplified through partnerships with others, whether that is innovative companies such as jackpot (who have been so supportive for the past 5 years) or amazing bands like Glass Animals. Artists who express their appreciation for grassroots music venues help their fans understand their importance and we are delighted to welcome Glass Animals as patrons of the charity. We are excited to be part of this project that joins together music, climate consciousness, good food, great design and a celebration of our wonderful venues.”

The Glass Animals x Jackpot Peanut Butter can be pre-ordered now, from before the general on-sale date of June 9th 2021.