The Who announce 'The Who @ 52' pop-up in London

The Who have announced 'The Who @ 52' pop-up to mark the 50th anniversary of 'Tommy' and their return to Wembley Stadium after 40 years.

Fans can get their hands on exclusive merchandise, including a one-off 'Pinball Wizard' 7” Single only available at the shop in London's Soho on June 14 and June 15.

Plus a Double A-Side edition pressed on blue 7” with alternate single covers from 1969 and a brand new version released recently, as well as CD and Vinyl copies of 'Tommy Orchestral' including limited copies signed by frontman Roger Daltrey.

Rare archive memorabilia and installations will also be on display and the most exciting of all, The Tommy Pinball Wizard challenge – a full size retro pinball machine for visitors to play till their hearts' content.

The 'My Generation' rockers bring their 'Moving On!' concert to Wembley Stadium, accompanied by an orchestra, with special guest Eddie Vedder of Pearl Jam and support from Kaiser Chiefs, Imelda May and Connor Selby.

The Who's 'Tommy Orchestral' anniversary record is released on June 14.

'The Who @ 52' will be open Friday 14 and Saturday 15 June from 10am to 6pm, at 52 Brewer Street, Soho, London W1F 9TQ.

Tickets for the Wembley show are on sale now at

The Who’s 'Tommy Orchestral', the new live album performed by Roger Daltrey with members of The Who band and The Budapest Scoring Orchestra, is out on CD and heavyweight gatefold vinyl on Friday 14th June, and available to pre-order now